According to an official announcement by About Amazon, Amazon has launched Seller Canvas, a new AI-powered tool in Seller Central that allows sellers to visualize their account performance, explore insights, and make data-driven business decisions. This marks another step in Amazonâs integration of generative AI into its seller ecosystem.
For brands and marketplace operators, Seller Canvas is more than a reporting tool â it represents a shift toward interactive, AI-assisted business intelligence directly inside the platform.
Seller Canvas leverages Amazonâs agentic AI architecture to provide an interactive workspace for sellers. Using natural language prompts, sellers can generate personalized dashboards that combine sales trends, traffic patterns, inventory metrics, and actionable recommendations.
Instead of static reports, the canvas adapts in real time as sellers ask follow-up questions or test different scenarios. This allows businesses to explore âwhat-ifâ analyses for inventory, pricing, and marketing campaigns â all within a single AI-driven environment.
Integrated into Seller Central and powered by Amazon Bedrock with models like Amazon Nova and Anthropic Claude, Seller Canvas interacts via the Seller Assistant AI chat. Sellers can start by asking simple questions such as:
The AI visualizes relevant data, highlights trends, and recommends potential actions, helping sellers make faster and more informed decisions. Interactive features allow sellers to refine the analysis on the fly, shifting focus to different products, campaigns, or performance metrics without leaving the platform.
Seller Canvas reduces the time and effort required to collect and interpret disparate data points. It democratizes access to advanced business insights, supporting both small sellers who may lack dedicated analytics teams and larger brands seeking faster iteration and scenario planning.
AI-driven tools like Seller Canvas help sellers understand their performance and explore opportunities more efficiently. Brands that combine these insights with structured campaign management and operational discipline will gain a strategic advantage on Amazon." âFounder Andrejs Klimovskis
Seller Canvas is currently available to all sellers in the United States and the United Kingdom at no additional cost. Amazon plans to expand availability to additional regions and languages later in 2026.
The launch of Seller Canvas underscores a broader trend: AI is becoming integrated into core selling workflows, from analytics and marketing to inventory management. For brands, leveraging AI insights effectively will be a key differentiator in a highly competitive marketplace.
Faster access to data-driven insights, combined with clear strategic decision-making, enables sellers to scale efficiently and respond quickly to market changes. Brands that treat Amazon as a strategic growth channel â aligning AI insights with campaign planning, inventory control, and performance measurement â are better positioned to turn opportunity into sustainable growth.
About Amazon â Amazon Sellers Canvas: Artificial Intelligence
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