MÁDARA
2,000+ units sold monthly with 80% branded visibility — MÁDARA’s Amazon transformation
MÁDARA Cosmetics partnered with INNELS to take full control of its Amazon presence and eliminate reseller chaos. As an organic beauty leader from Northern Europe, the brand needed a unified strategy for Europe and the US. Our Amazon full-service management covered listings, PPC, logistics, and catalog optimization — fixing visibility and variation issues while securing 80%+ branded search coverage through Top of Search ads. Within a year, MÁDARA grew to over 2,000 monthly sales, achieved stable inventory flow, and built a strong, cohesive Amazon brand identity aligned with its clean-beauty values.
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MÁDARA Cosmetics is a leading organic beauty brand from Northern Europe, offering a wide range of ECOCERT-certified skincare, haircare, and makeup products. Known for its scientific, sustainable formulations and vertically integrated production in Latvia, MÁDARA is a trusted name in clean beauty across Europe and beyond.
When MÁDARA came to us in 2022, their Amazon presence was spread across different reseller accounts and lacked a clear strategy. The main challenges were:
Lack of official brand control on Amazon in Europe and the US
Inconsistent product representation and low visibility
Limited catalog stability and technical issues
No unified visual identity across listings
Operational struggles with stock, advertising, and logistics management
Full-service Amazon management
We took over the entire Amazon operation, handling listings, advertising, content
optimization, restock planning, reporting, and overall account strategy. Our team worked as
a direct extension of MÁDARA’s.
Catalog and technical optimization
We resolved complex catalog issues, including listing variations, pricing inconsistencies, and
visibility issues. This gave the brand a clean, stable foundation to grow across the US and
European marketplaces.
Inventory and logistics support
We set up a custom stock tracking and replenishment system, advised on FBA logistics, and
ensured products stayed consistently available.
Content optimization for Amazon
Working with MÁDARA and their design partners, we refined listing visuals, optimized A+
content, and kept branding consistent across all SKUs, strengthening their Amazon
presence.
Brand protection strategy
Through strategic ad placements, we captured more than 80% of branded sales via Top of
Search ads, limiting reseller competition and improving visibility.
Targeted product launches
We launched new hero products, including the Growth Shampoo, with aggressive PPC
campaigns to maximize visibility and drive category growth — all tied to a wider eCommerce
strategy.
80%+
branded search coverage secured via Top of Search advertising
2,000+
units sold per month across Europe (as of early 2025)
Full brand control
over listings and visibility across Amazon marketplaces
Stable stock planning
and replenishment system in place
Major catalog and variation issues resolved
A unified and high-converting visual presence across all product pages
