Amazon Product Launches

Launching a product on Amazon is more than just uploading a listing. To succeed, your product needs visibility, reviews, and consistent sales from day one. A well-planned launch gives your product ranking power and long-term growth.

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Our clients:

Amazon PPC

About the service

Our Amazon Product Launch service makes sure your new product gets noticed. We build optimized listings, create keyword strategies, and guide you through a structured launch plan to secure visibility and early traction.

Amazon product launch is relevant if:

You are introducing a new product and want a clear launch strategy.
Your past launches had low visibility or weak results.
You want to rank organically for important keywords.
You are in a competitive category and need strong positioning.
You want a launch plan that does not rely on heavy advertising.

Our process

We follow a launch framework designed to build visibility and credibility:

Market & competitor research

Analyze demand, keywords, pricing, and competitor strategies.

Optimized listing creation

Build keyword-rich titles, bullet points, images, and A+ content designed to convert.

Catalog setup

Structure variations, attributes, and categories to maximize discoverability.

Review plan

Develop Amazon-compliant strategies to secure early reviews and build trust.

Traffic strategy

Launch with a mix of PPC campaigns (auto, manual, and brand ads), Storefront integration, and external channels where relevant.

Performance tracking

Monitor rankings, sales velocity, and competitor reactions in real time.

What’s included

Our product launch packages cover everything needed for success:

Market & competitor research

Keyword strategy & indexing plan

Listing setup & optimization (titles, bullets, backend terms, A+ content)

Product photography, infographics, and videos (if needed)

Variation & catalog structuring

Amazon-compliant early review strategy

PPC launch campaigns (auto, manual, Sponsored Brand)

Competitor monitoring & keyword defense campaigns

Inventory alignment with launch plan (forecasting + FBA shipments)

Storefront integration & brand story consistency

Performance tracking dashboards (CTR, CVR, keyword rankings, sales velocity)

Post-launch reviews & scaling roadmap

Why it matters

Strong start

Secure visibility and rankings from day one.

Trust fast

Build credibility with early reviews and social proof.

Smart spend

Launch with a balanced strategy, not just heavy ad costs.

Competitive edge

Position your product to win in crowded categories.

Long-term growth

Set the foundation for organic ranking and scalable sales.

Client testimonial

“Allow me to introduce myself: My name is Birger Krogh and I am the Managing Director of NGL Nordic A/S in Denmark, who is the manufacture and seller of the brand NORDICARE.

We have been working with the INNELS Team for approx. 4 years to promote our brand on Amazon platforms, and we have achieved a great success!

We have learnt that Amazon is a very challenging platform, and in order to succeed you need the support from professionals and this is exactly how I see INNELS. Dealing with INNELS is not just dealing with one person, but a team of people being experts on each their field and they have really managed to take our brand and our sales to the next level.

Do we always agree with INNELS? No of course not, but they have always been listening to us and our inputs and we normally meet in person twice a year to set up KPI’s and agree on the strategy for the next 6 months. On a weekly basis my Sales Manager is in contact with INNELS to discuss the details and arrange for the logistic.

I give INNELS my best recommendations, and should you have any questions, please just let me know.”

Birger Krogh

Managing Director of NGL Nordic A/S