PMD Beauty
PMD Beauty’s Amazon upgrade: 100+ daily orders and +30% CTR
INNELS helped PMD Beauty, a global skincare brand known for its premium beauty tools, transform its Amazon performance through strategic content redesign. We adapted PMD’s clean, DTC-driven identity to fit Amazon’s format — rebuilding visuals, optimizing copy, and introducing benefit-led messaging.As a result, the brand achieved a +30% CTR, over 100 extra daily sales, and a strong alignment between its DTC presence and Amazon storefront, reinforcing PMD’s reputation as a leader in the at-home beauty device market.
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PMD Beauty is a globally recognized skincare brand known for its award-winning beauty tools and strong community presence across DTC and social platforms. With innovation at the heart of its identity, PMD continues to redefine at-home skincare through smart, effective, and premium devices trusted by millions worldwide.
Despite strong DTC performance and brand recognition, PMD’s Amazon listings were underperforming. The main challenges included:
Off-brand visuals and inconsistent design language
Missing benefit communication and weak conversion messaging
EstablLow click-through and conversion rates despite high traffic and strong product
demandish a scalable, long-term Amazon growth strategy
Brand identity adaptation
We translated PMD’s clean, modern aesthetic into Amazon’s unique visual format, ensuring
brand consistency across four key listings.
Benefit-led messaging
Each image was rebuilt to clearly highlight real product benefits — from functionality to
emotional appeal — creating a stronger connection with shoppers.
Performance-driven design
By focusing on clarity, premium feel, and trust-building visuals, we aligned PMD’s Amazon
content with the quality their brand represents.
4
fully optimized listings created
+30%
increase in click-through rate (CTR)
+100
additional sales per day
Stronger alignment
between PMD’s DTC brand and Amazon presence
