PMD Beauty

Full Listings Content Upgrade for PMD Beauty

INNELS helped PMD Beauty, a global skincare brand known for its premium beauty tools, elevate its Amazon performance through a full content redesign. We adapted PMD’s clean, DTC-driven identity to Amazon by rebuilding visuals, optimizing copy, and introducing benefit-led messaging.

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About the company

PMD Beauty is a globally recognized skincare brand known for its award-winning beauty tools and strong community presence across DTC and social platforms. With innovation at the heart of its identity, PMD continues to redefine at-home skincare through smart, effective, and premium devices trusted by millions worldwide.

The challenge

Despite strong DTC performance and brand recognition, PMD’s Amazon listings were underperforming. The main challenges included:

  • Off-brand visuals and inconsistent design language

  • Missing benefit communication and weak conversion messaging

  • EstablLow click-through and conversion rates despite high traffic and strong product
    demandish a scalable, long-term Amazon growth strategy

Our solution

Brand identity adaptation

We translated PMD’s clean, modern aesthetic into Amazon’s unique visual format, ensuring
brand consistency across four key listings.

Benefit-led messaging

Each image was rebuilt to clearly highlight real product benefits — from functionality to
emotional appeal — creating a stronger connection with shoppers.

Performance-driven design

By focusing on clarity, premium feel, and trust-building visuals, we aligned PMD’s Amazon
content with the quality their brand represents.

The results

4

fully optimized listings created

+30%

increase in click-through rate (CTR)

+100

additional sales per day

Stronger alignment

between PMD’s DTC brand and Amazon presence

Get in touch

We’d love to hear from you! Fill out the form below, and we’ll get back to you as soon as possible.
Or reach us directly
Mark Daniel Zalomajev
CEO, Strategic management on Amazon
markdaniel@innels.com
Andrejs Klimovskis
COO, Operational management on Amazon
andrey@innels.com
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