PMD Beauty
Full Listings Content Upgrade for PMD Beauty
INNELS helped PMD Beauty, a global skincare brand known for its premium beauty tools, elevate its Amazon performance through a full content redesign. We adapted PMD’s clean, DTC-driven identity to Amazon by rebuilding visuals, optimizing copy, and introducing benefit-led messaging.
I want results like this →

PMD Beauty is a globally recognized skincare brand known for its award-winning beauty tools and strong community presence across DTC and social platforms. With innovation at the heart of its identity, PMD continues to redefine at-home skincare through smart, effective, and premium devices trusted by millions worldwide.
Despite strong DTC performance and brand recognition, PMD’s Amazon listings were underperforming. The main challenges included:
Off-brand visuals and inconsistent design language
Missing benefit communication and weak conversion messaging
EstablLow click-through and conversion rates despite high traffic and strong product
demandish a scalable, long-term Amazon growth strategy
Brand identity adaptation
We translated PMD’s clean, modern aesthetic into Amazon’s unique visual format, ensuring
brand consistency across four key listings.
Benefit-led messaging
Each image was rebuilt to clearly highlight real product benefits — from functionality to
emotional appeal — creating a stronger connection with shoppers.
Performance-driven design
By focusing on clarity, premium feel, and trust-building visuals, we aligned PMD’s Amazon
content with the quality their brand represents.

4
fully optimized listings created
+30%
increase in click-through rate (CTR)
+100
additional sales per day
Stronger alignment
between PMD’s DTC brand and Amazon presence