Amazon Store Design (brand store + storefront optimization)

Amazon reports that shoppers who visit a Brand Store purchase 53.9% more frequently and have a 71.3% higher average order value than those who don’t. Also, Sponsored Brand Video campaigns that use Stores as landing pages see a 23% higher conversion rate relative to campaigns linking to a single product page. These stats underscore how a well-designed Store can significantly boost engagement and sales.

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Our clients:

Amazon Store Design

About the service

Amazon store design is about creating a branded storefront that converts browsers into loyal buyers. Your Amazon Store is your brand’s home on the marketplace - a place where you control the shopping experience, showcase your full catalog, and build trust with customers. With optimized design, navigation, and content, your Store becomes more than a product page: it becomes a sales engine and a brand destination.

Amazon store design is relevant if:

Your brand presence on Amazon looks inconsistent or unprofessional.
Customers only see single product listings, not your full brand catalog.
Your Store is live but isn’t driving meaningful traffic or conversions.
You want to create a brand hub that rivals a DTC website.
You want to run Sponsored Brand Ads but don’t have a Store worth sending traffic to.

Our process

We follow a creative and data-driven process to design Stores that look great and perform even better:

Brand audit

Analyze your current brand assets, style, and catalog to align Store design with your identity.

Wireframe & structure planning

Build a customer-friendly navigation for easy browsing across categories and products.

Content creation

Design branded banners, lifestyle imagery, infographics, and videos to tell your story visually.

Store build & optimization

Implement a clean, conversion-focused storefront with optimized copy and visuals.

Traffic alignment

Ensure Sponsored Brand and external ads are routed to the right Store pages for maximum ROI.

A/B testing & iteration

Test layouts, images, and messaging to improve engagement and sales over time.

What’s included

Fully designed Amazon Brand Store (multi-page, mobile-optimized)

Branded visuals (hero banners, lifestyle creatives, infographics)

Optimized copy for category and product pages

Structured navigation for easy customer browsing

Integration with Sponsored Brand Ads and external traffic campaigns

Performance monitoring and Store update roadmap

Why it matters

Brand hub

Create a central storefront that unifies your full catalog.

Higher conversions

Turn ad clicks into buyers with a polished, optimized Store.

Stronger identity

Build trust and recognition beyond single product pages.

Ad performance

Make Sponsored Brand campaigns more profitable.

Scalable asset

A Store that grows with your catalog and future campaigns.

Client testimonial

“Allow me to introduce myself: My name is Birger Krogh and I am the Managing Director of NGL Nordic A/S in Denmark, who is the manufacture and seller of the brand NORDICARE.

We have been working with the INNELS Team for approx. 4 years to promote our brand on Amazon platforms, and we have achieved a great success!

We have learnt that Amazon is a very challenging platform, and in order to succeed you need the support from professionals and this is exactly how I see INNELS. Dealing with INNELS is not just dealing with one person, but a team of people being experts on each their field and they have really managed to take our brand and our sales to the next level.

Do we always agree with INNELS? No of course not, but they have always been listening to us and our inputs and we normally meet in person twice a year to set up KPI’s and agree on the strategy for the next 6 months. On a weekly basis my Sales Manager is in contact with INNELS to discuss the details and arrange for the logistic.

I give INNELS my best recommendations, and should you have any questions, please just let me know.”

Birger Krogh

Managing Director of NGL Nordic A/S