Mylas Moss
50% market share gained in 4 months — how INNELS scaled Mylas Moss on Amazon
When Mylas Moss partnered with INNELS, their Amazon sales were stagnant despite high-quality products. Our Amazon full-service approach — from research and keyword optimization to custom visuals and Premium A+ content — helped relaunch the brand with a 15% conversion rate from day one. Within four months, Mylas Moss captured 50% of the UK sea moss market, becoming the #1 organic sea moss gel brand on Amazon. Through strong visual branding and optimized listings, the company established lasting trust and consistent growth in the wellness supplements category.
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Mylas Moss is a UK-based wellness brand specializing in 100% natural sea moss gel.
Packed with essential minerals and health benefits, their products target wellness-conscious shoppers looking for clean and effective supplements. With sustainability and quality at the forefront, Mylas Moss has quickly become a trusted name in the growing sea moss category.
When Mylas Moss first launched on Amazon UK, their efforts didn’t gain traction. Despite a strong product, the brand struggled with visibility and sales. Their main challenges were:
Lack of sales momentum during the initial launch
Low conversion rates due to unoptimized listings
Weak brand differentiation in a competitive supplements category
No cohesive visual identity or strategy for Amazon
Limited consumer trust and education around sea moss benefits
Research & strategy
We began with competitor analysis, review mining, and audience surveys to define key
content priorities. This allowed us to align product positioning with customer needs and
market demand.
Content & visual development
Custom product photoshoot and retouching
Moodboards to guide a consistent brand look and feel
Optimized main images, lifestyle visuals, and Premium A+ content
Educational content highlighting sea moss benefits and answering customer
concerns
Listing optimization
We restructured listings for clarity and visibility, ensuring keyword-rich titles, bullet points,
and descriptions that spoke directly to wellness-focused shoppers.
Conversion-focused branding
We built a visual identity that elevated trust, showcased authenticity, and highlighted key
product differentiators (organic, additive-free, nutrient-rich).
15%
conversion rate from Day 1 of relaunch
50%
market share captured in just 4 months
#1
Organic Sea Moss Gel brand in the UK on Amazon
Strong, unified visual identity
across all listings
Rapid growth
in customer trust and repeat purchases
