Precision Fuel & Hydration
How Precision Fuel & Hydration doubled Amazon sales in one year — from UK to global leader
INNELS partnered with Precision Fuel & Hydration, the science-driven hydration brand trusted by IRONMAN athletes, to rebuild and scale its Amazon presence worldwide. We delivered full-service account management — from catalog cleanup and PPC optimization to creative A/B testing — resolving long-standing technical issues and boosting visibility across the UK, US, EU, Canada, and Australia. The result: +100% YoY growth, bestseller rankings, and the Amazon’s Choice badge with over 100 daily sales, proving that operational precision can power global performance.
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Precision Fuel & Hydration is a UK-based hydration and fueling brand founded by former elite triathlete Andy Blow. The company provides science-backed products that help athletes personalize their hydration and fueling strategies based on sweat testing and individual needs. Trusted by elite endurance athletes, the brand is the Official Hydration Partner of IRONMAN and IRONMAN 70.3 events across Europe, Australia, New Zealand, and South Africa.
Despite strong direct-to-consumer sales, the brand faced challenges on Amazon, including:
Limited Amazon performance in the UK and US
Persistent listing errors (variation issues, pricing bugs, title display issues)
Content and image gaps for Amazon-specific conversion optimization
Pressure to maintain TACOS while scaling PPC campaigns
Expanding into new regions (EU, Canada, Australia) without losing consistency
Full-service global account management
We managed all aspects of Amazon operations, including catalog management, PPC, SEO,
listing or content optimization, creative design, reporting, and daily oversight in collaboration
with the internal PF&H team.
Benefit-led messaging
Each image was rebuilt to clearly highlight real product benefits — from functionality to
emotional appeal — creating a stronger connection with shoppers.
Technical fixes and catalog cleanup
We resolved long-standing catalog issues such as incorrect parentages, pricing glitches, and
missing titles. To keep things running smoothly, we set up a monitoring system and
dedicated specialists to maintain catalog health.
Strategic Amazon growth across markets
We scaled UK and US performance first, then we rolled out carefully planned launches into
the EU, Australia, and Canada. Each step was guided by a clear strategy to keep the brand
consistent worldwide.
Creative optimization through testing
We tested more than 30 variations of main images and infographics. Using real click-through
data, we refined the visuals to balance brand guidelines with Amazon conversion best
practices.
Performance-focused PPC management
We restructured campaigns to drive growth while keeping profitability and TACOS targets in
check.
Operational efficiency
We strengthened logistics and inventory processes to ensure steady product availability
across all markets.
+100%
year-over-year growth (2024 vs 2025)
Bestseller rankings
in multiple product groups in the UK and US
Global expansion
into the EU, Canada, and Australia
Resolved
all major catalog errors (pricing, variations, missing titles)
TACOS
maintained within agreed parameters
+27%
increase in click-through rate from optimized visuals
Catalog monitoring system
rolled out across all SKUs for long-term stability
