Babyplan
How Babyplan reached €25,000 monthly sales — Amazon expansion across the UK & EU
Scaling Babyplan from a regional Nordic brand into one of Amazon’s top-selling fertility product names required a complete, data-driven approach. As a trusted Amazon full-service agency, INNELS built and managed every growth stage — from setting up Amazon stores and optimizing listings for multiple marketplaces to running high-performing PPC campaigns and improving organic rankings. This full-scale Amazon marketing strategy helped Babyplan expand across Europe and the UK, achieve over €25,000 in monthly sales with just 15% ACOS, and secure bestseller status in a competitive category.
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Babyplan, part of the E-invasion Group, specializes in fertility and pregnancy products. Since 2003, Babyplan has been a trusted brand across the Nordic region, known for its reliable ovulation and pregnancy tests. With Amazon, the company sought to expand its reach beyond the Nordics and establish a strong presence in new international markets.
While Babyplan had a long-standing offline and regional presence, scaling on Amazon came with key challenges:
Building Amazon sales channels from scratch
Expanding beyond the Nordic market into major European countries and the UK
Optimizing listings for multiple marketplaces with unique requirements
Driving both organic visibility and profitable advertising growth
Competing in a crowded category of pregnancy and ovulation tests
Market expansion
We launched Babyplan’s top four products across the largest European marketplaces and the UK, tailoring listings to meet local customer needs and marketplace standards.
Listing optimization
Product titles, bullet points, and descriptions were fully optimized with keywords and clear, trust-driven messaging, ensuring Babyplan stood out in the competitive fertility product category.
Advertising strategy
We developed and managed targeted ad campaigns that scaled efficiently—achieving €25,000 in monthly sales while maintaining just 15% ACOS.
Organic growth
By combining optimized listings with strategic ad investment, Babyplan products rose to top organic search positions, securing consistent visibility and sales momentum.
Category leadership
Several Babyplan products quickly became among the bestsellers in Amazon’s Pregnancy & Ovulation Tests category, solidifying the brand’s credibility and market share.
Full product launches
in major European markets and the UK
€25,000
monthly sales reached with only 15% ACOS
Bestseller positions
in the Pregnancy & Ovulation Tests category
60%
of total sales driven by organic ranking
Strong brand presence
and trust established across Amazon Europe
INNELS made it possible for us to sell our fertility products on the world’s largest online marketplaces with a focus on profitability.
Michael Stenmann
CEO of Babyplan
