Amazon PPC (advertising management)

Amazon is the world’s most competitive marketplace — and advertising is its engine. With costs rising and algorithms evolving, running Amazon PPC isn’t just about “getting clicks.” It’s about profitably scaling your brand while protecting margins, inventory, and account health.

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Our clients:

Amazon PPC

About the service

Our Amazon PPC management service is built for brands that want more than basic ad management. We combine advanced keyword research, campaign structure, bid optimization, and competitor monitoring with cross-department oversight (inventory, SEO, creative, compliance). The result: ads that don’t just spend — they sell.

You should consider Amazon PPC management if:

Your ad spend is growing, but your ACOS (Advertising Cost of Sale) keeps climbing.
You’re launching new products and need rapid visibility.
Competitors are outranking you in Sponsored placements.
You want PPC aligned with stock availability, logistics, and pricing.
You’re struggling to scale profitably across US, UK, EU, AU, and other global markets.

Our process

We follow a structured, ROI-driven framework:

Audit & analysis

Review existing campaigns for wasted spend, gaps, and missed opportunities.

Keyword research

Identify high-converting search terms, long-tail opportunities, and negatives.

Campaign structure

Build Sponsored Products, Sponsored Brands, Sponsored Display, and DSP campaigns designed for scale.

Bid & budget optimization

Adjust daily with automated and manual controls to maximize ROAS.

Conversion alignment

Sync ads with optimized listings, A+ content, and Brand Stores.

Inventory & logistics check

Ensure ad spend supports availability (no wasted clicks on out-of-stock items).

Competitor monitoring

Track competitor bids, placements, and strategies to defend market share.

Ongoing testing

A/B test creatives, placements, and bidding strategies.

Reporting & insights

Deliver clear dashboards with ACOS, TACOS, and profitability metrics.

What’s included

We provide full-spectrum PPC management, covering every campaign type and integration:

Full campaign audit & optimization roadmap

Sponsored Products (auto & manual, keyword + ASIN targeting)

Sponsored Brands (headline ads, video ads, Store traffic campaigns)

Sponsored Display (retargeting, competitor conquesting, cross-sell/upsell)

Keyword & negative keyword strategy

Bid & budget management (real-time optimization)

Campaign segmentation (new launches, evergreen, seasonal)

Competitor tracking & defense campaigns

Inventory & ad alignment to avoid wasted spend

Creative testing (video ads, lifestyle creatives, infographics)

Cross-marketplace support (US, UK, EU, AU and other global markets)

Integration with SEO & Content for improved CTR and CVR

Customized reporting dashboards (ACOS, TACOS, profitability)

Quarterly growth planning with full ad strategy review

Why it matters

Profit focus

Scale ad spend while protecting margins and ROI.

Full coverage

Manage Sponsored Products, Brands, Display, and DSP under one strategy.

Smarter targeting

Win visibility with precise keyword, ASIN, and competitor campaigns.

Integrated approach

Align ads with inventory, pricing, and creative for maximum impact.

Global reach

Run efficient campaigns across US, UK, EU, AU, and beyond.

Client testimonial

“Allow me to introduce myself: My name is Birger Krogh and I am the Managing Director of NGL Nordic A/S in Denmark, who is the manufacture and seller of the brand NORDICARE.

We have been working with the INNELS Team for approx. 4 years to promote our brand on Amazon platforms, and we have achieved a great success!

We have learnt that Amazon is a very challenging platform, and in order to succeed you need the support from professionals and this is exactly how I see INNELS. Dealing with INNELS is not just dealing with one person, but a team of people being experts on each their field and they have really managed to take our brand and our sales to the next level.

Do we always agree with INNELS? No of course not, but they have always been listening to us and our inputs and we normally meet in person twice a year to set up KPI’s and agree on the strategy for the next 6 months. On a weekly basis my Sales Manager is in contact with INNELS to discuss the details and arrange for the logistic.

I give INNELS my best recommendations, and should you have any questions, please just let me know.”

Birger Krogh

Managing Director of NGL Nordic A/S