NATURIGIN
10x sales growth and +10% conversions — NATURIGIN’s clean beauty success on Amazon
NATURIGIN partnered with INNELS to regain control of its Amazon presence and scale sustainably across Europe and the US. By shifting from Vendor to Seller Central, we optimized listings, fixed brand consistency, and improved visibility without increasing ad spend. Within months, retailer sales grew 10x, and with a refined advertising strategy, the brand achieved 10–40% monthly growth and a +10% conversion boost. INNELS helped NATURIGIN turn a fragmented retail presence into a strong, clean beauty brand that performs—and looks—its best on Amazon.
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NATURIGIN is a Danish beauty brand that creates hair and body care products for people who want a high-quality beauty routine without compromising on health or the environment. Their natural formulas are enriched with Certified Organic Nordic ingredients and are suitable for even the most sensitive skin and hair types. With a strong commitment to clean beauty, NATURIGIN has become a trusted choice for eco-conscious consumers worldwide.
Although NATURIGIN already had multiple retailers selling on Amazon, their brand presence was underperforming. Key challenges included:
Multiple uncoordinated retailer listings with low visibility
Poorly optimized product pages and brand content
Minimal advertising efforts leading to low traction
Strong review base but almost no sales volume
Lack of a cohesive strategy to build brand presence and retail partnerships
Seller Central optimization
We transitioned from Vendor Central to Seller Central to gain greater control over listings,
brand presentation, and strategy. Even before launching ads or shipping products directly to
Amazon, retailers saw their sales increase 10x from optimized listings alone.
Advertising strategy
In the first year, we built and refined NATURIGIN’s advertising setup, starting with a 35%
TACOS and reducing it month by month. Meanwhile, sales grew steadily—achieving
10–40% monthly increases throughout the year.
Conversion optimization
Through A/B testing across product listings, we boosted the average conversion rate by
10%, making NATURIGIN’s catalog more competitive and consumer-friendly.
Brand building
We developed a stronger Amazon brand presence with optimized pages, visuals, and
sustainable ad strategies—attracting new retailers and driving customer trust.
10x
increase in retailer sales before official Amazon launch
35%
TACOS in first year with continuous improvements month over month
10–40%
monthly sales growth sustained throughout the year
+10%
average conversion rate increase across listings
Stronger brand presence
leading to new retailer partnerships
INNELS has been a huge help for us to sell and present our brand NATURIGIN on Amazon the way we think it should be presented. INNELS is very knowledgeable about the Amazon platform and is always updated on new initiatives on Amazon.
Lasse
Manager at NATURIGIN
