Amazon SEO & listing optimization service

Amazon SEO & optimization

About the service

Amazon SEO is about making your products discoverable and trusted in the world’s most competitive marketplace. With thousands of sellers competing for the same clicks, simply being listed is not enough. Optimized titles, bullet points, keywords, and A+ content help your products rank higher, convert better, and build long-term visibility.

Amazon SEO is relevant if:

Your listings don’t show up on page one of search results.
You get traffic from ads but no conversions.
Competitors with weaker products rank above you.
You are launching in a new market (UK, US, EU) with zero visibility.
You want to reduce dependency on ad spend and grow organic sales.

Our process

We follow a clear, step-by-step SEO process to improve both rankings and conversions:

Keyword research

Find high-volume, relevant, and long-tail keywords (front-end + back-end).

Listing optimization

Rewrite titles, bullet points, and descriptions with conversion-driven copy.

A+ content

design visuals that tell your brand story and boost trust.

Visual optimization

Upgrade product images, infographics, and videos.

Competitor analysis

Review what competitors do right (and wrong) to outperform them.

A/B testing

Test main images and content to increase CTR and CVR.

What’s included

Full keyword set with front-end and back-end terms

Optimized product listings (title, bullets, description)

A+ content design concept and implementation

Competitor research & recommendations

Performance tracking & optimization roadmap

Amazon-compliant early review strategy

PPC launch campaigns (auto, manual, Sponsored Brand)

Competitor monitoring & keyword defense campaigns

Inventory alignment with launch plan (forecasting + FBA shipments)

Storefront integration & brand story consistency

Performance tracking dashboards (CTR, CVR, keyword rankings, sales velocity)

Post-launch reviews & scaling roadmap

Why it matters

Data-driven growth

Use real keyword insights and performance data to guide every improvement.

Stronger visibility

Rank higher for the keywords that matter most to your products.

Trust and credibility

Optimized listings build buyer confidence.

Competitive edge

Outperform rivals—even those with similar or cheaper products.

Sustainable results

Reduce reliance on ads by growing long-term organic sales.

Client testimonial

“Allow me to introduce myself: My name is Birger Krogh and I am the Managing Director of NGL Nordic A/S in Denmark, who is the manufacture and seller of the brand NORDICARE.

We have been working with the INNELS Team for approx. 4 years to promote our brand on Amazon platforms, and we have achieved a great success!

We have learnt that Amazon is a very challenging platform, and in order to succeed you need the support from professionals and this is exactly how I see INNELS. Dealing with INNELS is not just dealing with one person, but a team of people being experts on each their field and they have really managed to take our brand and our sales to the next level.

Do we always agree with INNELS? No of course not, but they have always been listening to us and our inputs and we normally meet in person twice a year to set up KPI’s and agree on the strategy for the next 6 months. On a weekly basis my Sales Manager is in contact with INNELS to discuss the details and arrange for the logistic.

I give INNELS my best recommendations, and should you have any questions, please just let me know.”

Birger Krogh

Managing Director of NGL Nordic A/S