Amazon Content Creation

Strong content is the foundation of Amazon success. Shoppers can’t hold your product in their hands — your images, infographics, and videos are what convince them to click “Add to Cart.” Amazon rewards listings that convert with higher rankings, so investing in professional content doesn’t just improve aesthetics — it directly impacts visibility, conversion rate, and sales growth.

Get a Free Audit See How It Works →

Our clients:

Amazon Content Creation

About the service

Our Amazon content creation service delivers studio-quality photography, conversion-focused infographics, and engaging videos designed to meet Amazon’s requirements and outperform competitors. We build visuals that tell your brand story, highlight key features, and make your product the clear choice in a crowded marketplace.

You should consider Amazon content creation if:

Your listings look inconsistent, outdated, or unprofessional.
Competitors have stronger visuals and outsell you despite similar products.
You’re launching a new product and need a full creative package that builds trust from day one.
Your PPC campaigns drive traffic but conversion rates remain low.
You want to unify content across listings, A+ Content, and Brand Stores.
You want to increase your CVR and CTR to convert better on the traffic you get from PPC ads.

Our process

We follow a structured creative workflow that blends branding with data-driven optimization:

Content audit

Assess current assets, identify gaps, and benchmark against top competitors.

Creative strategy

Manage product variations, attributes, and A+ content with Amazon’s constantly evolving requirements in mind.

Photography production

Capture professional white-background shots, lifestyle imagery, and detail angles optimized for Amazon’s standards.

Infographic design

Create graphics that showcase features, comparisons, dimensions, and benefits in a shopper-friendly format.

Video creation

Produce short videos (how-to, unboxing, brand story, or lifestyle) tailored to Amazon’s video modules.

A+ content & store integration

Implement visuals into A+ modules and Brand Stores for a consistent brand experience.

What’s included

Amazon-compliant product photography (main images, variants, detail shots, lifestyle scenes)

Custom infographics highlighting features, benefits, and comparisons

Video production (product demos, lifestyle, brand storytelling)

A+ Content design and layout

Image optimization for desktop and mobile

Ongoing creative roadmap for seasonal or catalog updates

Why it matters

Increase Click-Through Rate (CTR)

Strong main images win more clicks in crowded search results.

Boost Conversion Rate (CVR)

Infographics and videos answer buyer questions before they leave your page.

Strengthen Branding

Unified visuals build recognition across listings, A+ content, and Stores.

Support Advertising ROI

Better content maximizes returns from PPC and external traffic campaigns.

Stay Competitive

Amazon’s top sellers consistently refresh visuals — this keeps you on equal footing.

Client testimonial

“Allow me to introduce myself: My name is Birger Krogh and I am the Managing Director of NGL Nordic A/S in Denmark, who is the manufacture and seller of the brand NORDICARE.

We have been working with the INNELS Team for approx. 4 years to promote our brand on Amazon platforms, and we have achieved a great success!

We have learnt that Amazon is a very challenging platform, and in order to succeed you need the support from professionals and this is exactly how I see INNELS. Dealing with INNELS is not just dealing with one person, but a team of people being experts on each their field and they have really managed to take our brand and our sales to the next level.

Do we always agree with INNELS? No of course not, but they have always been listening to us and our inputs and we normally meet in person twice a year to set up KPI’s and agree on the strategy for the next 6 months. On a weekly basis my Sales Manager is in contact with INNELS to discuss the details and arrange for the logistic.

I give INNELS my best recommendations, and should you have any questions, please just let me know.”

Birger Krogh

Managing Director of NGL Nordic A/S