LastObject
From Zero-Waste Pioneer to Global Amazon Bestseller in Just 5 Months
Launching a global sustainability brand on Amazon takes more than great products - it requires a full-service strategy. INNELS helped LastObject, the Danish zero-waste pioneer, expand from Europe and the U.S. into six international marketplaces with optimized listings, Brand Stores, A+ content, and a full-funnel advertising approach using Sponsored Ads and Amazon DSP. Within five months, LastObject reached bestseller status, ranked for high-volume reusable-product keywords, and became one of Amazon’s leading sustainable brands worldwide.
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LastObject is a Danish sustainability brand on a mission to eliminate single-use items by creating reusable, eco-friendly alternatives. Their innovative products—like LastSwab, LastTissue, and LastRound—are designed to reduce waste without compromising on convenience or hygiene. As pioneers in the zero-waste category, LastObject has become a trusted name for consumers who care about sustainability and design.
When LastObject partnered with INNELS, their goal was to establish a strong Amazon presence from the ground up while scaling globally. Their main challenges included:
Launching from zero across multiple Amazon markets
Building brand awareness in a competitive and fast-growing sustainability category
Ensuring consistent visual branding across product lines
Navigating tax compliance and import logistics for international expansion
Managing a diverse product portfolio with multiple variations and use cases
Global launch strategy
We opened and managed LastObject’s Amazon accounts, guiding international expansion
beyond the EU and US into CA, JP, AU, and SG. This included advising on import
requirements, tax compliance, and marketplace best practices.
Content & design collaboration
Working closely with LastObject’s in-house design team, we created Amazon Brand Stores
for their product lines (LastSwab, LastTissue, LastRound) and developed Premium A+
content. We also collaborated with Amazon’s Launchpad team to maximize the impact of
brand visuals and storytelling.
Listing optimization & visibility
We developed and managed targeted ad campaigns that scaled efficiently—achieving €25,000 in monthly sales while maintaining just 15% ACOS.
Category leadership
Through targeted keyword strategies and a cohesive global approach, LastObject quickly
captured top rankings, becoming a bestseller across multiple reusable product niches.
Full Amazon launch
in EU, US, CA, JP, AU, and SG
Bestseller status
achieved within 5 months for dozens of high-volume keywords
Custom Brand Stores
and A+ content developed for multiple product lines
Freed up LastObject’s team
to focus on other sales channels while leveraging
Amazon insights to drive overall growth
Established strong global brand presence
across sustainability niches
INNELS has a great deal of insight into how Amazon works. Without them, we wouldn’t be where we are today.
Nicolas Aagaard
Co-founder of LastObject
