BRITE
+355% revenue growth in a category dominated by Red Bull and Monster — from a single market to 7 in under a year
BRITE is a natural, sugar-free energy drink built for health-conscious consumers — competing in one of the most crowded categories on Amazon. Starting from a single active market, no Amazon PPC architecture, and no catalog structure, a full rebuild of the brand's Amazon advertising and SEO strategy drove 355% year-over-year revenue growth in May 2026, 700% growth in New-to-Brand orders, and a successful launch across 6 additional markets including Allegro Poland.
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Brite Drinks is a Lithuanian-founded, UK-registered natural energy drink brand competing in the healthy, sugar-free energy segment. Founded by Andrius Ratkevicius, Brite targets health-conscious consumers who want functional energy without sugar or artificial additives. Available in four flavours — Raspberry & Mint, Lemon & Lime, Pineapple & Mango, and Blood Orange — sold as 12-packs and single cans across Amazon EU, UK, and Allegro Poland.
BRITE arrived with a strong product but an underdeveloped Amazon presence. The challenges spanned every layer of the account:
No catalog structure — ASINs unmerged, no parent-child listings, and weak Amazon listing content across the board
UK-only active presence; Germany had missing EANs and no live Amazon advertising campaigns
No Amazon PPC architecture — basic campaigns spending ~£1k/month with no keyword strategy
Competing in a category dominated by Red Bull and Monster Energy with a premium-priced, niche product
An old batch of stock to sell through before new packaging was ready in November 2025
Reactive stock management with no replenishment planning and recurring stockout events
No brand store, no A+ content, and no Amazon Sponsored Brands activity
No presence on Allegro Poland or any platform beyond Amazon UK and DE
Full-service Amazon management across all markets, rebuilding every layer of BRITE's Amazon presence:
AMAZON PPC ARCHITECTURE
We built a structured discovery → harvest → exact keyword pipeline and isolated competitor branded keywords into dedicated Amazon PPC campaigns for CPC control. UK ad spend was scaled by 80%, generating 157% more impressions. Amazon Sponsored Brands campaigns with custom lifestyle imagery drove 700% growth in New-to-Brand orders. DE TACoS was reduced from 40% to 27% while sales grew.
MARKETPLACE EXPANSION
We launched active Amazon advertising campaigns on FR, IT, and ES, and onboarded BRITE onto Allegro Poland in March 2026 — including full setup of BaseLinker automation, PPC campaigns, promotions, storefront, and invoicing process. Allegro CZ, SK, HU, and TikTok Shop Germany are currently in scoping.
NEW PRODUCT LAUNCHES
We created and optimised Amazon listings for the Blood Orange and Pineapple Mango 12-packs, and merged all new SKUs under a parent catalog structure.
LOGISTICS MANAGEMENT
We introduced proactive replenishment coordination with 2-month coverage targets across DE and UK, managed FBA shipment labelling disputes, and coordinated multiple pallet shipments to both FBA warehouses and Allegro Poland.
CONTENT & BRAND
We coordinated new Amazon listing imagery with an outsourced designer, set up customer message management, and launched Sponsored Brands Video campaign testing. Brand store and A+ content are currently in development.
+355%
YoY revenue growth in May 2026
+147%
Revenue growth from first 3 to last 3 months under management
+118%
Overall YoY growth across all tracked data
40→27%
DE TACoS improvement
+25%
maintained within agrUK sales MoM consistently, even during EU stockoutseed parameters
€1,423
Allegro Poland revenue in first full month — May 2026
+988%
Organic growth on Allegro Poland
