LOBLOO
25%+ profit margin held across 11 markets — scaling a premium combat sports brand against established category giants
LOBLOO sells a premium groin guard at $49.99 in a category dominated by brands like Diamond MMA, Shock Doctor, and Venum — many priced as low as $13. Through full-service Amazon advertising and listing optimisation services across 11 markets, profit margins were protected, the price point held without sacrificing conversion, and LOBLOO now outperforms category competitors by 2x on conversion rate for their most critical keywords.
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LOBLOO was founded by Usama Aziz — an Olympian wrestler, national boxing team athlete, and former European MMA champion. With more than 34 years competing at the highest level, over 3,000 fights, 400 weigh-ins without ever missing one, and 9 surgeries, he knows what it takes to win. At age 41, he ended his career with one of his best performances — defeating UFC Hall of Fame pioneer Jens Pulver.
Throughout his journey, he never found an athletic cup that didn't distract, hinder, or wear on him. That frustration became the spark for LOBLOO: to create the kind of equipment he had always wished for — with the answer found in nature's own bionic design.
With rising CPCs and increasing competition from established brands, LOBLOO needed to maintain sales volume while improving profit margins to 30%. Several compounding pressures made this difficult:
Rising Amazon advertising costs eating into profitability while established competitors like Diamond MMA, Shock Doctor, and Venum dominated the category
Declining branded search volume, forcing a need to find new ways to win customers outside of brand recognition
A premium price point of $49.99 that required clear, compelling Amazon listing optimisation to convert against rivals priced as low as $13
An underoptimised customer journey limiting conversion rates and making it harder to justify the premium positioning
Full-service Amazon management across all marketplaces, with a focus on profitability, conversion, and sustainable growth:
AMAZON PPC STRATEGY & BRAND DEFENSE
We built and managed Sponsored Products, Sponsored Brands, and Sponsored Brands Video campaigns with a dual focus on Amazon brand management and profitability — structured to maintain a 30% profit margin even as average CPCs increased.
COMPETITOR & MARKET RESEARCH
We conducted extensive competitor and market research to identify growth opportunities, keyword gaps, pricing strategies, and content improvements that could differentiate LOBLOO from established rivals in the Amazon advertising landscape.
AMAZON LISTING OPTIMISATION & A+ CONTENT
We led a complete Amazon listing optimisation project — covering title and SEO enhancements, updated main and secondary images, Premium A+ Content, and a full Brand Store redesign — all aimed at improving conversion rates and communicating the product's unique value.
25%+
Profit margin maintained consistently
$49.99
Price point held against competitors at $13–34
2×
Conversion rate vs competitors on hyper-relevant keywords
+13%
Avg. CPC increase absorbed without margin sacrifice
11
Active markets — USA, UK, Canada, Australia, Spain, Italy, France, Sweden, Netherlands, Poland, Belgium
