The health and wellness category on Amazon is growing fast — and getting more crowded every year. INNELS helps supplement and wellness brands cut through the noise with optimised listings, strategic PPC, and content that builds consumer trust at the point of purchase.
Supplement brands face unique challenges on Amazon: strict content rules, ingredient-sensitive shoppers, and fierce competition from both private labels and established players. Success comes down to how clearly and credibly you communicate your product's benefits.
Whether you're launching a first SKU or managing a multi-market supplement portfolio, INNELS delivers the full stack: content creation, PPC, account management, catalog fixes, and the technical precision that separates agencies that talk about growth from those that deliver it.
We've partnered with some of the fastest-growing brands in their categories — including Precision Fuel & Hydration, the Official Hydration Partner of IRONMAN, which doubled its Amazon revenue year-over-year under our management. From science-backed endurance nutrition to wellness superfoods, we understand how to build content that earns trust fast and advertising that scales profitably across markets.
+100%
YoY growth — Precision Fuel & Hydration
50%
UK sea moss market share in 4 months — Mylas Moss
15%
conversion rate from day 1 of relaunch
5
global markets managed — Precision Fuel & Hydration
