VEO
150% sales growth across 5 markets — from zero Amazon presence to a thriving multi-market sports camera brand
VEO is a sports technology company on a mission to make sports technology accessible to all. Starting with no Amazon presence, no listing structure, and a niche keyword-limited category, our Amazon advertising and PPC management strategy — combined with full listing optimisation, logistics, and multi-marketplace expansion — drove 150% year-over-year sales growth and a 480% increase in branded search volume across 5 active markets.
I want results like this →
At VEO, the mission is to make sports technology accessible to all. The team works every day on the belief that advanced technology in the world of sport is unfairly distributed — and that it's time to change that. VEO develops sports cameras built to bring that vision to life.
VEO needed to build and scale their Amazon presence from the ground up across multiple markets. Several compounding challenges made this complex:
Entering a niche category — "sports tracking camera" — where demand is keyword-limited and seasonal, making Amazon SEO and visibility difficult to build
Competing against emerging rivals like XbotGo eating into branded search share
Listing content issues including incorrect specs and misleading subscription discount messaging, causing returns and support tickets
Expanding into the UK, Japan, Canada, and Mexico — each market with its own compliance, logistics, and Amazon account management hurdles
Full-service Amazon management across all markets, executing a coordinated strategy across advertising, content, logistics, and expansion:
AMAZON PPC STRATEGY & BRAND DEFENSE →
We built a full Amazon PPC management structure using Sponsored Products, Sponsored Brands, and Sponsored Brands Video campaigns, with brand defense at the core to protect VEO's branded search territory — maintaining TACoS at or below 8% across all markets.
LISTING OPTIMISATION & CONTENT STRATEGY →
We corrected title errors, updated images, built A+ content, and developed a multi-sport Amazon SEO strategy to expand VEO's keyword reach beyond the core "soccer camera" keyword pool.
MULTI-MARKETPLACE EXPANSION →
We managed the full Amazon marketplace expansion process into the UK, Japan, Canada, and Mexico — handling compliance, localisation, and account verification requirements for each market.
NEW PRODUCT LAUNCHES →
We coordinated the launch of the Veo Go Kit and tripod bundles, bringing multiple new Amazon product listings live across markets.
FBA LOGISTICS & ACCOUNT HEALTH →
We managed FBA logistics coordination across all active markets and handled ongoing Amazon account management — covering compliance, identity verifications, review strategy, and seller response management.
150%
Sales growth year-over-year
1,969
Orders in 12 months — 2,822 units sold
≤8%
TACoS maintained throughout
+480%
Branded search volume YoY — Veo Cam 3, Feb 2025 vs Feb 2026
5
Active markets — USA, UK, Japan, Canada, Mexico
Feb '26
Successful Japan launch — newest market expansion
