GlasWeld
Leading US-made glass care brand on Amazon
GlasWeld sells a patented, professional-grade glass care product with over 40 years of brand heritage — at $25 and more in a category being flooded by competitors priced at $8–15. As a full-service Amazon advertising company, INNELS rebuilt the brand's Amazon PPC strategy, recovered organic visibility through SEO and listing optimisation, and reclaimed branded keyword territory.
I want results like this →
GlasWeld is a US-based family-owned business established in 1982, specialising in professional glass care products for automotive and general use. The brand developed and patented some of the world's most advanced windshield repair equipment — including first-of-its-kind tinted resin technology. With a focus on quality and precision, GlasWeld targets both individual consumers and car care professionals.
GlasWeld's Amazon performance was in decline despite a strong product and loyal customer base. Their main challenges were:
Sales dropping due to an inefficient Amazon advertising budget for the US marketplace
9+ competitors entering the category with prices as low as $8-15, aggressively undercutting GlasWeld's $25+ price point
Loss of rankings and organic visibility on core and branded keywords
Branded keyword territory being captured by competitors, cutting off loyal customer traffic
Deep research was conducted into the sales decline. These were our strategic conclusions and the actions we took:
BUDGET RESTRUCTURE →
We fully restructured the PPC campaign architecture, separating keywords into single-keyword campaigns and expanding product targeting to give the account tighter budget allocation control and full visibility into which keywords were driving spend efficiently and which weren't.
RANKING CAMPAIGNS →
We built targeted Amazon PPC campaigns to push GlasWeld back to top positions on the highest-value keywords in the glass care and windshield repair category.
BRAND-DEFENSIVE CAMPAIGNS →
We created dedicated Amazon advertising campaigns to reclaim GlasWeld's branded keywords, ensuring competitors could no longer intercept traffic from customers searching for the brand directly.
VISUAL REBRANDING →
Wefully rebranded GlasWeld's product visuals to strengthen conversion and clearlycommunicate the brand's differentiation and quality through imagery and creative -without relying on shoppers reading the listing copy
$25+
Premium price point sustained
Increased
Monthly revenue from a single ASIN with no discounting
Top rated
US-made specialty product in glass & hard water stain remover niche
4.3 ★
2,322 reviews — stronger than 8 out of 12 visible competitors
2–7×
Above most competitor prices — winning on margin, not volume
We see what you are doing and we trust you, because the account started recovering and we started gaining visibility again and sales.
Aubrey White
Brand Manager, GlasWeld
