GlasWeld
#1 US-made glass care brand on Amazon — holding premium price and recovering sales against a wave of new competitors
GlasWeld sells a patented, professional-grade glass care product with over 40 years of brand heritage — at $29.95 in a category being flooded by competitors priced at $6–8. As a full-service Amazon advertising company, INNELS rebuilt the brand's Amazon PPC strategy, recovered organic visibility through SEO and listing optimisation, and reclaimed branded keyword territory. The brand now holds $11K/month in revenue from a single ASIN without discounting.
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GlasWeld is a US-based family-owned business established in 1982, specialising in professional glass care products for automotive and general use. The brand developed and patented some of the world's most advanced windshield repair equipment — including first-of-its-kind tinted resin technology. With a focus on quality and precision, GlasWeld targets both individual consumers and car care professionals.
GlasWeld's Amazon performance was in decline despite a strong product and loyal customer base. Their main challenges were:
Sales dropping due to an inefficient Amazon advertising budget for the US marketplace
9+ competitors entering the category with prices as low as $6–8, aggressively undercutting GlasWeld's $29.95 price point and eroding market share
Loss of rankings and organic visibility on core and branded keywords
Branded keyword territory being captured by competitors, cutting off loyal customer traffic
Deep research was conducted into the sales decline. These were our strategic conclusions and the actions we took:
BUDGET RESTRUCTURE
We increased the monthly Amazon PPC budget from $2,500 to $4,000 to fund both ranking recovery and upcoming new product launches, with a hard monthly cap to ensure financial discipline.
RANKING CAMPAIGNS
We built targeted Amazon PPC campaigns to push GlasWeld back to top positions on the highest-value keywords in the glass care and windshield repair category.
BRAND-DEFENSIVE CAMPAIGNS
We created dedicated Amazon advertising campaigns to reclaim GlasWeld's branded keywords, ensuring competitors could no longer intercept traffic from customers searching for the brand directly.
SEO & LISTING OPTIMISATION
Using DataDive, we conducted a full Amazon SEO audit and rewrote listing copy with targeted keywords — improving click-through rate and conversion through disciplined Amazon listing optimisation across the ASIN.
MARKETPLACE EXPANSION
Based on identified demand for car care products in Germany, we began planning a launch on the German marketplace as part of GlasWeld's mid-term Amazon account management strategy.
$29.95
Highest price point in the category, sustained for 8+ years
$11K
Monthly revenue from a single ASIN with no discounting
367
Units sold per month at a premium price point
#1
US-made specialty product in glass & hard water stain remover niche
4.3 ★
2,322 reviews — stronger than 8 out of 12 visible competitors
2–7×
Above most competitor prices — winning on margin, not volume
We see what you are doing and we trust you, because the account started recovering and we started gaining visibility again and sales.
Aubrey White
Brand Manager, GlasWeld
