According to recent reporting by Ecommerce News Europe, Amazon plans to invest more than €5 billion in Poland between 2026 and 2028, expanding its logistics, automation, and technology infrastructure across the region.
This move signals Amazon’s continued commitment to strengthening its European operations and scaling its fulfillment capabilities in one of the region’s fastest-growing e-commerce markets.
Amazon’s investment will focus heavily on logistics infrastructure, including the development of a new 200,000-square-meter fulfillment center in Dobromierz, which is expected to be equipped with approximately 5,000 robots. This reflects the company’s ongoing shift toward automation and AI-driven warehouse operations.
Poland has become an increasingly important market for Amazon, with 12 fulfillment centers already in operation. The expansion strengthens Amazon’s ability to serve not only Polish consumers but also neighboring European markets through faster and more efficient delivery networks.
In parallel, Amazon continues to localize its platform by integrating regional payment solutions such as BLIK, aligning with local consumer preferences and increasing accessibility for shoppers.
The investment aligns with strong consumer behavior trends in Poland. Reports indicate that approximately 75% of Polish consumers shop online regularly, positioning the country as a high-potential market for long-term e-commerce growth.
This level of adoption creates a favorable environment for Amazon to scale both its marketplace and fulfillment services. Increased infrastructure investment allows the company to meet growing demand while maintaining delivery speed and operational efficiency.
Amazon’s €5 billion investment highlights its strategy to reinforce its presence across Europe through localized infrastructure and technology. By expanding fulfillment capacity and automation capabilities, Amazon continues to build a competitive advantage in logistics — a core driver of marketplace performance.
For brands and sellers, this expansion may translate into improved delivery timelines, expanded cross-border selling opportunities, and access to a more efficient fulfillment network within Europe.
“Amazon’s investment in Poland reflects a long-term strategy focused on infrastructure and efficiency. For brands, stronger logistics networks can improve delivery performance and customer experience, but competition will also increase as the market becomes more accessible.” –Founder, Andrejs Klimovskis
Amazon’s expansion in Poland carries several important implications. First, it is likely to increase market share across Central and Eastern Europe, strengthening Amazon’s regional influence. Second, enhanced automation and fulfillment capabilities may improve operational efficiency, benefiting both sellers and consumers.
At the same time, improved infrastructure lowers barriers to entry, potentially increasing competition as more sellers enter the marketplace. Local small and medium-sized businesses may also benefit from stronger integration into Amazon’s ecosystem, gaining access to broader customer bases.
Amazon’s €5 billion investment in Poland underscores the importance of logistics and infrastructure in modern e-commerce growth. As the company continues to expand its European footprint, the balance between opportunity and competition becomes more pronounced.
.png)
.jpg)
.jpg)
.jpg)
.jpg)