FREE PLAYBOOK · FOOD & SUPPLEMENTS

200 phrases that will kill your food & supplement listing in the EU

"Boosts immunity", "detox", "doctor recommended" — standard copy in the US, a reason to block your listing in the EU. Get the full list, with a safer alternative for every phrase.

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200 risky phrases and ingredients in 10 categories
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Why each one is a problem + what to write instead
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The whole list as a file for ChatGPT or Claude, with a ready prompt

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Free. No sales call. We'll email you the CSV and prompt too.

What's inside

A research Based on 100+ structured conversations with Amazon sellers — weekly account calls, sales discovery, and onboarding interviews:

The 5 most common operational pains, ranked by how often they actually show up

A breakdown of the 6 types of compliance failures — from "compliant-looking listings that still get suppressed" to documentation mismatches, VAT delays, and packaging rules

Why PPC problems are usually a symptom of compliance problems, not a separate issue

Real anonymized examples: 10+ listings locked over barcodes, EU-approved supplements rejected by Amazon Ireland, kitchenware stuck on a VAT white-list for months

How to use it in your business

See whether your brand is in the 70% — and where your specific risk sits before Amazon flags it

Know which markets and rules to fix first (GPSR, EPR, VAT, packaging, language)

Understand why a recovered listing still underperforms — and what that's costing you in PPC

Build a pre-launch compliance check for any new EU marketplace, so you don't lose your first weeks to suppression

"Compliance is the number-one stopover for Amazon brands trying to expand into Europe. Europe is too fragmented — every market has its own regulation, every category has its own rule, and most US and UK Amazon playbooks simply don't translate. The frustration we hear from clients is consistent: they're not avoiding the work. They cannot get a clear picture of what is actually wrong."
— Mark Daniel Zalomajev, Co-Founder & CEO, INNELS
Mark Daniel Zalomajev

FREE TOOL · NO ACCOUNT

Want to check your own listing?

The report explains the patterns. Our free EU Compliance Audit applies them to your specific Amazon listing — country by country, in under two minutes.

✓  Per-country compliance scorecard
‍✓  Prioritized punch list of blockers and risks
‍✓  Estimated timeline and cost to compliant launch
‍✓  Free · No account required · 2 minutes

Run the free audit at check.innels.com →

See it in practice

The same compliance and growth work, applied to real brands across Europe.