FREE PLAYBOOK · BEAUTY & COSMETICS
"Treats acne", "waterproof SPF", "eco-friendly" — standard copy in the US, a reason to block your listing in the EU. Get the full list, with a safer alternative for every phrase.
Your listing works in the US. Europe plays by different rules.
It worked on .com
You copy your best-performing US listing to Amazon.de. A few weeks later, it's inactive — often without a clear reason.
One word, one market lost
You plan a five-country launch. One phrase or one ingredient blocks it in Germany, and the whole plan shifts.
The rules keep moving
Amazon enforces in waves, and EU rules change. Since 27 September 2026, generic green claims like "eco-friendly" are banned across the EU.
200 phrases. 10 categories. A safer alternative for each.
Medical and disease claims
Drug-like effects on the body
Anti-ageing and results promises
Proof and authority claims
Free-from and sensitive skin
"Natural", "clean", organic and vegan
Green claims (new rules)
Sun protection claims
Ingredients that block listings
Amazon policy, hype and US-style labels
Don't just read it. Run it.
1
Download
Get the playbook and the CSV file with all 200 phrases.
2
Upload
Drop the file into ChatGPT, Claude or the AI tool you already use.
3
Paste & check
Add our ready-made prompt and your listing. Get every risky phrase flagged, with a safer rewrite.
The filter catches words and meanings. It doesn't check doses, ingredient status per country, labels or images — for that, there's our free Compliance Checker.
Written by people who launch brands in Europe every week
Amazon and marketplace agency based in Copenhagen and Riga
Ranked among the top 5 full-service Amazon agencies (PeekWire, 2026)
This playbook is a practical guide based on EU regulations and Amazon policies as of September 2026. It is not legal advice.
