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From Zero to 50,000 Sales: Nordicare’s Amazon Expansion in the UK & US
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Nordicare is a Danish brand with over 100 years of expertise in creating premium, eco-friendly cleaning and care products for wood, furniture, and kitchen surfaces. All products are manufactured in Denmark with a focus on safety, sustainability, and performance.
Nordicare, a Danish brand with 100+ years of expertise in eco-friendly cleaning and care products, approached us with no Amazon presence in the UK or US. Their goals were clear:
Launch Amazon from scratch in both markets
Identify which products would perform best on Amazon UK and Amazon US
Establish a scalable, long-term Amazon growth strategy
Shift focus from fast growth to sustainable profitability
Full-service Amazon launch
We built Nordicare’s Amazon presence from the ground up — covering listings, VAT registration, logistics setup, market penetration strategy, A+ content, keyword research, and Amazon PPC campaigns. Launch started in the UK and later expanded to the US.
ListinData-driven product testing optimization
We tested multiple product groups to find the best performers in each market. Low-performing products were phased out, while high-demand items (such as Wood Outdoor Oil, Hob Cleaner, and Linseed Oil) became the foundation for growth.
Brand-led content and design
We optimized listings across categories with new visuals, messaging angles, and value propositions. Using Amazon A/B testing and performance tracking, we refined titles, bullets, and images to boost conversion rates and buyer engagement.
Strategic product launches
We identified and launched new products to meet customer demand — for example, Danish Oil.
Shift toward profitability
After the initial growth phase, we restructured advertising spend to balance sales growth with profitable Amazon PPC performance, ensuring scalability without overspending.
50,000+
units sold in the last 12 months (UK + US)
20%
sales increase in March–April 2025 vs March–April 2024 (high season)
#1
best seller in Outdoor Wood category (UK)
Top 10
ranking for multiple products in wood and kitchen categories
1,000+
verified 5-star reviews
11%+
repeat customer rate, growing year over year
+36%
conversion rate and +30% CTR after major listing optimization
10+
SKUs launched and optimized across UK and US markets
We have been working with the INNELS team for approximately 4 years to promote our brand on Amazon platforms, and we have achieved great success.We have learnt that Amazon is a very challenging platform, and in order to succeed you need the support from professionals and this is exactly how I see INNELS. Dealing with INNELS is not just dealing with one person, but a team of people being experts in each of their fields and they have really managed to take our brand and our sales to the next level. Do we always agree with INNELS? No, of course not, but they have always been listening to us and our inputs and we normally meet in person twice a year to set up KPIs and agree on the strategy for the next 6 months. On a weekly basis my Sales Manager is in contact with INNELS to discuss the details and arrange for the logistics. I give INNELS my best recommendations, and should you have any questions, please just let me know.
Birger Krogh
Managing Director of NGL Nordic A/S
