{\rtf1\ansi\ansicpg1252\cocoartf2761 \cocoatextscaling0\cocoaplatform0{\fonttbl\f0\fswiss\fcharset0 Helvetica;} {\colortbl;\red255\green255\blue255;} {\*\expandedcolortbl;;} \paperw11900\paperh16840\margl1440\margr1440\vieww11520\viewh8400\viewkind0 \pard\tx720\tx1440\tx2160\tx2880\tx3600\tx4320\tx5040\tx5760\tx6480\tx7200\tx7920\tx8640\pardirnatural\partightenfactor0 \f0\fs24 \cf0 # INNELS\ \ > INNELS helps ecommerce brands scale on Amazon and expand into Europe. Full-service Amazon marketplace agency offering strategy, PPC, SEO, content, logistics, VAT compliance, account management, and multi-channel growth across US, UK, EU, and global Amazon marketplaces. Official Amazon partners. Founded 2019. Offices in Denmark and Latvia.\ \ ## Main Pages\ \ - [Home](https://innels.com/): Full-service Amazon agency homepage \'97 services overview, case studies, client testimonials, free tools, and contact form\ - [Services](https://innels.com/services): All-in-one Amazon services for global growth \'97 PPC, SEO, FBA logistics, VAT compliance, and creative content\ - [Blog](https://innels.com/blog): Marketplace news, Amazon updates, PPC/SEO guides, and e-commerce trends\ - [About Us](https://innels.com/about-us): Company story, team, and contact information (contact form also on all main pages; /contact returns 404)\ - [Privacy Policy](https://innels.com/privacy-policy): Website privacy policy\ \ ## Key Topics\ \ ### Amazon Growth Strategy\ - Customized Amazon success roadmaps from ASIN-level strategy to category domination\ - Tailored growth plans for product selection, competitive pricing, and promotional campaigns\ - Holistic brand scaling integrating advertising, SEO, logistics, and A+ Content\ - Multi-marketplace expansion across US, UK, EU, CA, JP, AU, SG, and beyond\ - Cross-channel growth beyond Amazon: TikTok Shop, Allegro, Bol, Walmart, Shopify, influencer marketing\ - Data-driven decision making using Brand Analytics, sales velocity, and performance dashboards\ - Quarterly growth planning and KPI alignment with clients\ - New product launch strategy and catalog expansion\ - Competitor monitoring (pricing, content, keywords, ads, Buy Box)\ - External traffic strategies to complement Amazon organic and paid growth\ \ ### EU Expansion\ - VAT registration across UK and up to 18 EU countries\ - Pan-EU FBA, EFN (European Fulfillment Network), and MCI (Multi-Country Inventory) compliance\ - EORI numbers (UK) and local tax certificates (Germany, Italy, France, etc.)\ - Country-by-country EU compliance auditing via free EU Checkr tool\ - Localized content adaptation for European marketplaces\ - Central Europe e-commerce expansion opportunities\ - Marketplace launches in Sweden, Denmark, the Netherlands, UK, and broader EU\ - Import guidance and tax compliance for international Amazon expansion\ - Distance selling VAT threshold monitoring\ - Amazon invoicing requirements and ongoing VAT filing (monthly/quarterly)\ \ ### Marketplace Operations\ - Full Amazon account management (catalog, compliance, operations, reporting)\ - Amazon Seller Central and Vendor Central expertise\ - FBA and FBM logistics, replenishment, and inventory planning\ - Demand forecasting (30/60/90-day projections)\ - FBA shipment creation, labeling, routing, and tracking\ - Inventory Performance Index (IPI) optimization and restock limit management\ - Multi-market inventory coordination (Pan-EU FBA, NARF/Remote Fulfillment)\ - Buyer-seller messaging within SLA for account health\ - Case management with Seller Support and escalations\ - Chargeback, stranded inventory, and pricing error resolution\ - Brand Registry and VPC management (up to 18 EU registrations)\ - Listing suppression recovery and reinstatements\ - Amazon PPC management (Sponsored Products, Brands, Display, DSP)\ - Amazon SEO and listing optimization\ - Product launches with review strategies and PPC launch campaigns\ - A/B testing and conversion rate optimization (Manage Your Experiments)\ - Amazon Brand Store design and storefront optimization\ - Content creation: photography, infographics, video, A+ Content\ - Amazon account health protection and policy compliance monitoring\ \ ### Compliance\ - EU VAT registration, filing, and reporting\ - Amazon policy compliance and restricted product monitoring\ - FTC/FDA-compliant supplement listing design and claim framing\ - EU product compliance audits (country-by-country reports)\ - Structure/function vs. disease claim compliance for supplements\ - Amazon title and Item Highlights policy updates (75-character title limits)\ - EORI, tax certificates, and cross-border selling compliance\ - Amazon New Selection Program 2026 enrollment and fee credit benefits\ - Listing compliance for Home & Kitchen, Supplements, Beauty, and regulated categories\ - Amazon Brand Registry and intellectual property protection\ \ ## Service Pages\ \ - [Strategy & Growth Development](https://innels.com/services): Customized Amazon success roadmaps, tailored growth plans, holistic brand scaling (featured on homepage and services hub)\ - [Amazon A/B Testing](https://innels.com/services/amazon-ab-testing): Conversion rate optimization, Manage Your Experiments, image/title/copy/pricing testing\ - [Amazon Account Management](https://innels.com/services/amazon-account-management): End-to-end account operations, compliance, catalog, logistics, and growth strategy\ - [Amazon Content Creation](https://innels.com/services/amazon-content-creation): Product photography, infographics, video, A+ Content, and Brand Store visuals\ - [Amazon Logistics & Inventory Planning](https://innels.com/services/amazon-logistics-inventory-planning): FBA/FBM replenishment, demand forecasting, shipment management, IPI optimization\ - [Amazon PPC](https://innels.com/services/amazon-ppc): Sponsored Products, Brands, Display, DSP \'97 keyword research, bid optimization, ACOS/TACOS management\ - [Amazon Product Launches](https://innels.com/services/amazon-product-launches): Market research, listing setup, review plans, PPC launch campaigns, scaling roadmaps\ - [Amazon SEO & Optimization](https://innels.com/services/amazon-seo-optimization): Keyword research, listing optimization, A+ content, competitor analysis, organic ranking\ - [Amazon Store Design](https://innels.com/services/amazon-store-design): Brand Store design, navigation, banners, Sponsored Brand landing page optimization\ - [Amazon VAT Registration](https://innels.com/services/amazon-vat-registration): VAT registration in Europe & UK, Pan-EU FBA compliance, ongoing filings\ \ ## Blog Articles\ \ - [Amazon Launches New Selection Program 2026 With Expanded Incentives for Sellers](https://innels.com/blog/amazon-launches-new-selection-program-2026-with-expanded-incentives-for-sellers): New Selection Program 2026 fee credits, free storage, return benefits, FBA launch incentives (July 30, 2026)\ - [Amazon PPC for Home & Kitchen: Best Practices + Checklist (A to Z Guide 2026)](https://innels.com/blog/amazon-ppc-for-home-kitchen-best-practices-checklist-a-to-z-guide-2026): Hero ASIN structure, long-tail keywords, seasonality, promo cadence, campaign architecture\ - [Amazon to Limit Product Titles Starting July 27: What Sellers Need to Know](https://innels.com/blog/amazon-to-limit-product-titles-starting-july-27-what-sellers-need-to-know): 75-character product title limits and Item Highlights requirements\ - [Amazon SEO for Supplements: Best Practices + Checklist (A to Z Guide 2026)](https://innels.com/blog/amazon-seo-for-supplements-best-practices-checklist-a-to-z-guide-2026): Intent-driven keyword strategy, listing indexing, review quality, compliance-first content\ - [Central Europe Sees Stable E-Commerce Growth: What It Means for Brands](https://innels.com/blog/central-europe-sees-stable-e-commerce-growth-what-it-means-for-brands): Central Europe marketplace expansion, regional e-commerce trends\ - [Amazon Listing Design for Supplements: Best Practices + Design Checklist (A to Z Guide 2026)](https://innels.com/blog/amazon-listing-design-for-supplements-best-practices-design-checklist-a-to-z-guide-2026): FTC/FDA compliant listing design, main images, A+ content, brand stores\ \ ## Case Studies (featured on homepage)\ \ - **LastObject**: Launched reusable products on Amazon EU, US, CA, JP, AU, SG; Brand Stores and A+ content; bestseller status in reusable product niches within five months\ - **Precision Fuel & Hydration**: Rebuilt and scaled science-driven hydration brand on Amazon worldwide; +27% CTR, +100% YoY growth, bestseller rankings UK & US\ - **M\'c1DARA Cosmetics**: Took full control of Amazon presence, eliminated reseller chaos; unified strategy for Europe and US\ - **Nordicare**: Launched eco-friendly cleaning products on Amazon UK and US; 1,000+ positive reviews; #1 Best Seller in Outdoor Wood (UK); 50,000+ units in 12 months; 5\'9610% repeat customers\ - **BabyPlan**: Fertility products across European markets and UK; \'8025,000/month sales at 15% TACOS; top bestsellers in Pregnancy and Ovulation tests category\ - **Naturigin**: Organic hair and body care; optimized Seller Central listings; 10x sales increase; TACOS reduced from 35%; +10% conversion rate via A/B testing\ \ ## Free Tools\ \ - **EU Compliance Audit (EU Checkr)**: Paste a listing, pick markets, get country-by-country compliance report in under 2 minutes\ - **Amazon \uc0\u8594 TikTok Shop Opportunity Checker**: Paste an Amazon listing URL for TikTok Shop score and launch plan in ~30 seconds\ - **Free E-Book**: Sales-boosting product image tweaks from 7 years of A/B testing \'97 boost ROAS and conversions\ \ ## Industries Served\ \ Beauty, Supplements, Baby Products, Consumer Electronics, Health & Personal Care, Office & Home, Pet Supplies, Sporting Goods, Home & Kitchen, Reusable/Sustainable Products, Fertility & Health, Organic Cosmetics, Furniture & Kitchen Care, Hydration & Sports Nutrition\ \ ## Client Markets\ \ USA, Sweden, UK, Denmark, the Netherlands, and global Amazon marketplaces\ \ ## Company Facts\ \ - **Founded**: 2019 (Mark Daniel Zalomajev and Andrejs Klimovskis)\ - **Clients**: 100+ brands\ - **2025 client revenue**: \'809.5 million total Amazon sales; $11M revenue generated for clients\ - **Average client growth**: +45% yearly revenue growth\ - **Design impact**: Average 15% increase in CTR and conversions through strategic design\ - **PPC team**: 16-person advertising department\ - **Status**: Official Amazon partners\ \ ## Contact\ \ - **General**: info@innels.com\ - **Mark Daniel Zalomajev** \'97 CEO, Strategic management on Amazon \'97 markdaniel@innels.com\ - **Andrejs Klimovskis** \'97 COO, Operational management on Amazon \'97 andrey@innels.com\ \ ### Offices\ \ - **Denmark**: Maglebjergvej 6, 2800 Kongens Lyngby, Denmark \'97 INNELS ApS, CVR-nr: 40173560\ - **Latvia**: Doma Laukums 2, Center, Riga, LV-1050, Latvia\ \ ### Social\ \ - Instagram: https://www.instagram.com/innelsagency\ - YouTube: https://www.youtube.com/@innels\ - LinkedIn: https://www.linkedin.com/in/andrejsklimovskisamazon\ \ ## Keywords\ \ ### Brand & Company\ INNELS, INNELS ApS, full service Amazon agency, Amazon marketplace agency, official Amazon partners, Amazon agency Denmark, Amazon agency Latvia, Amazon agency Europe, ecommerce agency, Amazon consultants\ \ ### Amazon Growth Strategy\ Amazon growth strategy, Amazon brand scaling, Amazon marketplace expansion, Amazon success roadmap, ASIN strategy, category domination, Amazon international expansion, multi-marketplace Amazon, Amazon revenue growth, Amazon ROI, Amazon bestseller strategy, Amazon catalog expansion, Amazon competitor analysis, Amazon quarterly planning, Amazon KPIs, Amazon business development, TikTok Shop expansion, multi-channel ecommerce, Allegro marketplace, Bol marketplace, Walmart marketplace, external traffic Amazon, influencer marketing Amazon\ \ ### EU Expansion\ EU expansion, Amazon Europe, Amazon UK, Amazon EU marketplaces, European marketplace expansion, Central Europe ecommerce, EU ecommerce growth, cross-border Amazon selling, international Amazon launch, Amazon global expansion, Pan-EU FBA, European Fulfillment Network, EFN, Multi-Country Inventory, MCI, distance selling VAT, EU marketplace operations, Amazon Germany, Amazon France, Amazon Italy, Amazon Spain, Amazon Netherlands, Amazon Sweden, Amazon Denmark\ \ ### Marketplace Operations\ Amazon account management, Amazon Seller Central, Amazon Vendor Central, Amazon FBA, Amazon FBM, Amazon logistics, Amazon inventory planning, Amazon inventory management, FBA shipments, Amazon replenishment, demand forecasting Amazon, IPI score, Inventory Performance Index, Amazon restock limits, Amazon catalog management, Amazon listing optimization, Amazon product launches, Amazon PPC management, Amazon advertising, Sponsored Products, Sponsored Brands, Sponsored Display, Amazon DSP, Amazon SEO, Amazon keyword research, Amazon A/B testing, Manage Your Experiments, conversion rate optimization, Amazon Brand Store, Amazon Store design, A+ Content, Amazon content creation, Amazon product photography, Amazon infographics, Amazon video production, Amazon account health, Buy Box, Amazon case management, Amazon stranded inventory, Amazon chargebacks, Amazon Brand Registry, VPC brand protection, Amazon reporting dashboards, ACOS, TACOS, ROAS, Amazon bid optimization, Amazon campaign structure, negative keywords Amazon, long-tail keywords Amazon, hero ASIN, Amazon seasonality, Amazon sales velocity\ \ ### Compliance\ Amazon compliance, EU compliance, VAT registration Amazon, Amazon VAT UK, Amazon VAT Europe, EORI number, Amazon tax compliance, Amazon policy compliance, Amazon restricted products, Amazon listing compliance, FTC compliance supplements, FDA compliance supplements, Amazon title requirements, Item Highlights Amazon, product compliance audit, EU Checkr, country-by-country compliance, structure function claims, disease claims supplements, Amazon New Selection Program 2026, Amazon fee credits, Amazon listing suppression, Amazon reinstatement, Amazon invoicing requirements, VAT filing Amazon, VAT reporting Amazon, tax certificates Amazon\ \ ### Categories & Verticals\ Amazon Home & Kitchen PPC, Amazon supplements SEO, Amazon supplements listing design, Amazon beauty brands, Amazon baby products, Amazon consumer electronics, Amazon health personal care, Amazon pet supplies, Amazon sporting goods, Amazon reusable products, Amazon organic cosmetics, Amazon fertility products, Amazon hydration supplements, Amazon furniture care, Amazon sustainable products\ \ ### Metrics & Performance\ ROAS, ACOS, TACOS, CTR, CVR, conversion rate, click-through rate, organic ranking Amazon, Amazon bestseller, Amazon sales growth, YoY growth Amazon, repeat customer rate, review velocity, Amazon sales velocity, keyword rankings Amazon, Amazon advertising cost of sale\ \ ### Content & Creative\ Amazon listing images, Amazon main image optimization, Amazon lifestyle photography, Amazon infographics, Amazon product video, Amazon A+ content design, Amazon brand storytelling, Amazon storefront optimization, Amazon listing design, Amazon creative testing, Amazon image A/B testing, sales-boosting images, product image tweaks\ \ ### Blog & News Topics\ Amazon New Selection Program 2026, Amazon product title limit 75 characters, Amazon July 2026 policy updates, Amazon PPC best practices 2026, Amazon SEO checklist 2026, Amazon Rufus AI, Amazon Brand Analytics, Amazon algorithm updates, TikTok Shop Amazon, Temu marketplace, Shopify marketplace trends, Walmart marketplace, marketplace news, ecommerce trends 2026, Amazon FBA incentives, Amazon Vine enrollment, Amazon coupon fees, low-inventory-level fees, Amazon storage utilization surcharges\ \ ### Team Roles\ Amazon PPC manager, Amazon account manager, Amazon tax expert, Amazon logistics manager, brand manager Amazon, KAM ecommerce, graphic design Amazon, Amazon content designer\ \ ## All Pages (Sitemap)\ \ | URL | Title / Description |\ |-----|---------------------|\ | https://innels.com/ | Home \'97 Full Service Amazon Agency |\ | https://innels.com/services | Services hub |\ | https://innels.com/blog | Blog \'97 Marketplace News & Trends |\ | https://innels.com/about-us | About INNELS \'97 Team & Company Story |\ | https://innels.com/privacy-policy | Privacy Policy |\ | https://innels.com/services/amazon-ab-testing | Amazon A/B Testing & CRO |\ | https://innels.com/services/amazon-account-management | Amazon Account Management |\ | https://innels.com/services/amazon-content-creation | Amazon Content Creation |\ | https://innels.com/services/amazon-logistics-inventory-planning | Amazon Logistics & Inventory Planning |\ | https://innels.com/services/amazon-ppc | Amazon PPC & Ad Optimization |\ | https://innels.com/services/amazon-product-launches | Amazon Product Launches |\ | https://innels.com/services/amazon-seo-optimization | Amazon SEO & Listing Optimization |\ | https://innels.com/services/amazon-store-design | Amazon Brand Store Design |\ | https://innels.com/services/amazon-vat-registration | Amazon VAT Registration (Europe & UK) |\ | https://innels.com/blog/amazon-launches-new-selection-program-2026-with-expanded-incentives-for-sellers | Blog: New Selection Program 2026 |\ | https://innels.com/blog/amazon-ppc-for-home-kitchen-best-practices-checklist-a-to-z-guide-2026 | Blog: Home & Kitchen PPC Guide 2026 |\ | https://innels.com/blog/amazon-to-limit-product-titles-starting-july-27-what-sellers-need-to-know | Blog: Product Title Limits July 27 |\ | https://innels.com/blog/amazon-seo-for-supplements-best-practices-checklist-a-to-z-guide-2026 | Blog: Supplements SEO Guide 2026 |\ | https://innels.com/blog/central-europe-sees-stable-e-commerce-growth-what-it-means-for-brands | Blog: Central Europe E-Commerce Growth |\ | https://innels.com/blog/amazon-listing-design-for-supplements-best-practices-design-checklist-a-to-z-guide-2026 | Blog: Supplements Listing Design Guide 2026 |\ \ ## Optional\ \ Full page content available at URLs above. For proposals and audits, use the contact form on any main page. Blog includes video content on Amazon PPC setup, listing optimization, compliance, Rufus AI, and selling on Amazon in 2025.}