Amazon services - How Amazon empowers SMEs to sell online?
Amazon services - How Amazon supports small businesses worldwide to sell on
Amazon supports small businesses worldwide to sell online. Compared to other eCommerce sales channels, Amazon is the most customer-oriented. As part of their services, they encourage their employees to always learn and be inventive for the sake of their customers. Among the customers they are focused on, are small businesses and entrepreneurs.
Amazon strives to support and have positive impact on small businesses and if you own a small company, Amazon offers innovative tools and services that you can benefit from, when you sell your products through Amazon marketplace.
How does Amazon support small businesses (SMEs)?
As stated earlier, Amazon encourages its employees to invent ways to serve their customers better. Among the innovative tools and services which amazon uses to support small businesses are:
1. Fulfillment by Amazon (FBA)
With FBA, you as a seller on Amazon, will have the choice of letting Amazon handle shipment, return of your products, and customer service for all orders placed on Amazon.
2. Seller Fulfilled Prime (SFP)
This allows you to list your products as prime eligible and you can ship your products to your customers directly from your own warehouse with two-day free standard shipping. SFP gives you the best chance to "win" the Amazon buy box - this means that you will be the first option, when shoppers are looking to buy products in your category.
3. Amazon Handmade
For Artisans who design uniquely handcrafted products, Amazon provided a store on the marketplace called Amazon Handmade, where you can sell your goods and take advantage of its features and reputation.
4. Amazon Business
If you own a B2B company and would like to reach millions of business customers, this platform is for you. It is a B2B marketplace on Amazon that provides customers with the pricing, selection and convenience of Amazon, with benefits and features designed for businesses of all sizes.
In addition to the tools and services they offer, Amazon hosts events to educate sellers worldwide, including Amazon Academy events across Europe, the Boost conference specifically for businesses using the FBA service, and the new Selling Partner Summits (a series of six conferences designed to help sellers grow their business in Amazon), held across the U.S.
Another thing Amazon does to educate sellers is, offer insights for entrepreneurs, as well as two-minute mentorship sessions, from a few selected business leaders and experts, who give advice about how to succeed in your business.
The impact of Amazon's SME support
As a result of the support Amazon gives small businesses, lots of businesses on Amazon are thriving. Small medium-sized enterprises now account for 58% of Amazon's sales, as against 30% ten years ago. SMEs on Amazon have created approximately 1.6 million jobs worldwide in 2018.
According to the 2019 Amazon SME impact report, in 2018, over 50,000 SMEs earned $500,000, nearly 200,000 exceeded $100,000 an increase from over 140,000 in 2017 and 100,000 in 2016, and more than 25,000 surpassed $1 million in sales in Amazon stores worldwide an increase from more than 20,000 in 2017 .
The mission of Amazon is to work everyday to support and champion small and medium-sized enterprises by creating a virtual shelf space, where they can sell their products to customers worldwide and saving them the trouble of having to invest in a physical store, marketing cost, acquisition cost or the cost of driving traffic to their brand websites, whilst innovating extra tools and services to support and guide them to success.
Amazon supports small businesses! And will always offer a hand to the small brand owners who want to start selling on one of the biggest eCommerce platforms.